What Is Coop Advertising?

Coop advertising is a smart and cost-effective way to share the expense of promoting your business. With Cramcharts Coop Advertising, you team up with other complementary businesses in your area to share premium ad space on one of our professionally designed, 4-page laminated Cramcharts Cheatsheets. These cheatsheets are not just advertising. They’re practical, indispensable tools – the Swiss Army knives of information – that people use daily, keeping your brand front and center for years.

Here’s how it works:

• You, as the lead business, select a cheatsheet title that aligns with your audience’s needs. For example, if your target market is families, you might choose, Kitchen Math, one of our more popular cheatsheets that users tend to keep around for years as an indispensable general reference in the kitchen. Everyone has a kitchen!
• Then, you invite seven other complementary businesses – businesses that service the same customers that you do but do not compete directly with you – to join you by placing their banner ads alongside yours on the same Cramcharts cheatsheet. For example, if you are a real estate agent, you would naturally invite, bankers, mortgage brokers, landscapers, stagers, etc., to get on board for mutual benefit and at dramatically reduced cost that cooping can provide.
• Your banner ad is featured prominently in the best spot on the front page, and because you’re the lead organizer, your ad is completely free! While you’re the main act, the businesses that join you benefit equally. Everyone wins!

This collaborative approach not only slashes advertising costs for all participants but also extends your reach by pooling resources with like-minded businesses. Each business benefits from being part of a valuable, high-quality product that people hold onto for years—much longer than traditional promotional materials like flyers, pens, calendars, etc.

Cramcharts Coop Advertising isn’t just about sharing costs; it’s about creating a powerful, long-lasting connection with your audience while building win-win, non-competing, partnerships with other businesses for mutual benefit and substantially lower cost.

By placing your brand on a high-quality, practical product that people keep and use for years, you ensure that your message stays visible and relevant far beyond traditional advertising methods. Whether you’re looking to grow your business, strengthen customer loyalty, or enhance your marketing efforts, coop advertising with Cramcharts offers an affordable, effective, and innovative way to achieve your sales and marketing goals.

Why Choose Cramcharts Coop Advertising?

• Save Big on Advertising Costs:
  Advertise alongside other businesses to cut costs by over 80%. Each ad costs just 60¢ per cheatsheet—making it one of the most affordable ways to stay in front of your audience.
• Your Ad Lasts for Years:
  Our cheatsheets are durable and useful, typically staying with customers for over 7 years. That’s long-term exposure for pennies!
• Your Message Stands Out:
  Full-color banner ads (1.25”x8”) are placed at the top and bottom of every page in full color, so they’re easy to see without being intrusive.
  

How Does It Work?

1. Pick Your Cramcharts Cheatsheet:
   Choose from a wide range of popular topics your audience will love. As the lead business, you get your banner ad for FREE because you’ll handle inviting other businesses and distributing the cheatsheets to your customers and prospects.
2. Invite 7 Other Businesses to Join You:
   Ask complementary businesses in your circle of influence to take one of the 8 banner ad spots. Your ad goes on the prime spot at the top of the front page, free of charge!
3. Design Your Ad:
   Use our simple online design tool to create your custom banner or take a shortcut and start with any of our professionally designed templates. Your partners will also design their ads using the same tool.
4. Approve & Finalize:
   Each business previews and approves their ad. The earlier they commit, the better the selection of ad spots to pick from.
5. Place the Order:
   All participating businesses provide payment and contact details. The process is upfront and hassle-free.
6. Distribute Your Cheatsheets:
   Once printed, the cheatsheets are sent to the lead business. The lead business hands them out to customers, uses them in promotions, or include them in mailers, value-adding their ongoing sales and marketing efforts. Each cheatsheet you distribute to your target audience exposes your business AND the banner ads of the other 7 businesses that agreed to join you. It’s win-win for all concerned.
   

Why It’s a Win-Win

• Lead Business Advantage: Your ad is free! It’s like getting thousands of dollars in exposure without spending a dime.
• Durable and Memorable: Unlike pens or flyers, these cheatsheets are kept and used for years. Cheatsheets say, “Keep me. I’m valuable. Don’t Throw Me Away!”
• Perfect for Any Business: Whether you’re at trade shows, running mail campaigns, or looking for unique giveaways, these cheatsheets will impress.
  

Real Benefits for Real Businesses

• Market Smarter, Not Harder: Instead of spending big on traditional ads, get long-term results for pennies, and free if you are the lead business.
• Build Community Connections: Partner with local businesses to create something valuable and impactful.
• Boost Engagement: Use Cramcharts products to educate customers, train employees, or promote special offers.